On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission 论文

2012Journal of Marketing Research引用 375
DOI
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
关系图谱

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission · 作者

M

Michele Costabile

D

Derek D. Rucker

A

Alessandro M. Peluso

A

Andrea Bonezzi

M

Matteo De Angelis