Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads 论文

2002Journal of Advertising引用 995
DOIPDF
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
关系图谱

Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads · 相关文章

暂无数据