Consumer learning and the effects of virtual experience relative to indirect and direct product experience 论文

2008Psychology and Marketing引用 225
DOI
Consumer Behavior in Brand Consumption and IdentificationVirtual Reality Applications and ImpactsCustomer Service Quality and Loyalty
Customer Service Quality and LoyaltyVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
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Consumer learning and the effects of virtual experience relative to indirect and direct product experience · 相关事件

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