Phonetic Symbolism and Brand Name Preference 论文

2007Journal of Consumer Research引用 313
DOI
Digital Communication and LanguageConsumer Behavior in Brand Consumption and IdentificationLanguage, Metaphor, and Cognition
Digital Communication and LanguageLanguage, Metaphor, and CognitionConsumer Behavior in Brand Consumption and Identification
关系图谱

Phonetic Symbolism and Brand Name Preference · 作者

L

L. J. Shrum

T

Tina M. Lowrey