The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors 论文

2015Journal of Marketing Research引用 1017
DOIPDF
Digital Marketing and Social MediaTechnology Adoption and User BehaviourDigital Communication and Language
Technology Adoption and User BehaviourDigital Communication and LanguageDigital Marketing and Social Media
关系图谱

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors · 相关事件

暂无数据