The future of technology and marketing: a multidisciplinary perspective 论文

2019Journal of the Academy of Marketing Science引用 544
DOIPDF
AI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour
Technology Adoption and User BehaviourAI in Service InteractionsDigital Marketing and Social Media
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The future of technology and marketing: a multidisciplinary perspective · 作者

E

Elena Karahanna

P

Praveen K. Kopalle

J

John Hulland

D

Dhruv Grewal