Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 论文

2021International Journal of Research in Marketing引用 255
DOI
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationAI in Service Interactions
AI in Service InteractionsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities · 作者

A

Aric Rindfleisch

W

Werner Reinartz

D

Divya Ramachandran

A

Andreas Kaplan

M

Manish Gangwar

P

Praveen K. Kopalle