Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda 论文

2023International Journal of Information Management引用 370
DOI
Digital Marketing and Social MediaAI in Service InteractionsBig Data and Business Intelligence
Big Data and Business IntelligenceAI in Service InteractionsDigital Marketing and Social Media
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Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda · 相关技术

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