摘要
arXiv:2605.23916v1 Announce Type: cross Abstract: LLM tool registries function as unregulated advertising platforms: providers write free-text descriptions that agents use for selection, yet no measurement infrastructure -- no viewability standard, quality score, or outcome audit -- exists to make this market accountable. We provide the first systematic framework, combining 17,700+ trials across five LLMs and ten domains with a constructive registry design prescription. Legal puffery alone (subjective superlatives, benefit framing) captures 100% of the optimization effect; fabricated claims add zero incremental bias -- rendering FTC enforcement of deceptive advertising rules ineffective against the active mechanism. Disclosure fails structurally: system-prompt warnings produce zero measurable effect for four of five models, and behavioral ceilings leave no headroom for label-based correction. Superlatives are the dominant single feature (SBC = +0.35).
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