GEM-Bench: A Benchmark for Ad-Injected Response Generation within Generative Engine Marketing 事件

GEM-Bench: A Benchmark for Ad-Injected Response Generation within Generative Engine Marketing arXiv:2509.14221v3 Announce Type: replace-cross Abstract: Generative Engine Marketing (GEM) is an emerging ecosystem for monetizing generative engines, such as LLM-based chatbots, by seamlessly integrating relevant advertisements into their responses. At the core of GEM lies the generation and evaluation of ad-injected responses. However, existing benchmarks are not specifically designed for this purpo