Generative AI and Sales Productivity: Field Experiments in Online Retail 事件

Generative AI and Sales Productivity: Field Experiments in Online Retail arXiv:2510.12049v4 Announce Type: replace-cross Abstract: We quantify the short-term impact of Generative Artificial Intelligence (GenAI) on sales performance through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform. Over 2023-2024, the platform integrated GenAI into seven consumer-facing business workflows spanning customer servi