Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning 事件

Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning arXiv:2508.12628v2 Announce Type: replace Abstract: Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advertisers and advertising revenue for platforms. With the advent of AIGC technology, advertisers can produce large quantities of creative images at minimal cost. However, they struggle