LiDDA: Data Driven Attribution at LinkedIn 事件

LiDDA: Data Driven Attribution at LinkedIn arXiv:2505.09861v3 Announce Type: replace-cross Abstract: Data Driven Attribution, which assigns conversion credits to marketing interactions based on causal patterns learned from data, is the foundation of modern marketing intelligence and vital to any marketing business and advertising platform. In this paper, we introduce a unified transformer-based attribution approach that can handle member-level data, aggregate-level data, and integration of exte