Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth 论文

2014Computers in Human Behavior引用 281
DOI
Digital Marketing and Social MediaSocial Media and PoliticsDigital Communication and Language
Digital Communication and LanguageSocial Media and PoliticsDigital Marketing and Social Media
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Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth · 相关技术

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