What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature 论文

2014Journal of Interactive Marketing引用 988
DOI
Digital Marketing and Social MediaDigital Communication and LanguageWikis in Education and Collaboration
Digital Communication and LanguageWikis in Education and CollaborationDigital Marketing and Social Media
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What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature · 作者

V

Victoria D. Bush

P

Pradeep Racherla

R

Robert Allen King