How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions 论文

2013Journal of Marketing Communications引用 254
DOI
Digital Marketing and Social MediaDigital Communication and LanguageKnowledge Management and Sharing
Digital Communication and LanguageKnowledge Management and SharingDigital Marketing and Social Media
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How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions · 相关技术

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