Travels in hypermodality 论文
2002Visual Communication引用 540
Discourse Analysis in Language StudiesDigital Communication and LanguageLinguistics and Discourse Analysis
详细信息
- 发表期刊/会议
- Visual Communication
- 发表日期
- 2002-10-01
- 发表年份
- 2002
关键词
Discourse Analysis in Language StudiesDigital Communication and LanguageLinguistics and Discourse Analysis
摘要
The power of visual communication is multiplied when it is co-deployed with language in multimodal texts. In hypertexts, such as websites, the interaction of these two semiotic resources affords new forms of informational and design complexity and presents us with some new political choices. This article offers a semiotic scheme for the analysis of composite verbal-visual meanings and some discussions of the semiotic politics of visual communication in hypermedia design.