Rumor and Gossip, the Social Psychology of Hearsay 论文

摘要

Presents findings from a sociological and psychological study of rumor, gossip, and hearsay, showing that the distribution patterns of these communication forms closely parallel characteristics and rules of economic exchange, and that the consumption of rumor and gossip corresponds to the consumption of goods and services. Recommendations and guidelines for rumor control centers based on World War II clinics are presented.