Perceived helpfulness of online consumer reviews: The role of message content and style 论文

2012Journal of Consumer Behaviour引用 369
DOI
Digital Marketing and Social MediaDigital Communication and LanguageSentiment Analysis and Opinion Mining
Sentiment Analysis and Opinion MiningDigital Communication and LanguageDigital Marketing and Social Media
相关技术:Sentiment Analysis and Opinion Mining
关系图谱

Perceived helpfulness of online consumer reviews: The role of message content and style · 作者

B

Barbara Bickart

R

Robert M. Schindler