Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand 论文

2007International Journal of Advertising引用 217
DOI
Digital Communication and LanguageGender, Feminism, and MediaDigital Marketing and Social Media
Digital Communication and LanguageDigital Marketing and Social MediaGender, Feminism, and Media
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Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand · 作者

K

Keith Fletcher

E

Eusébio Scornavacca

S

Stuart J. Barnes

A

Amy Carroll