Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands 论文

2019Journal of Interactive Marketing引用 258
DOI
Misinformation and Its ImpactsDigital Marketing and Social MediaDigital Communication and Language
Misinformation and Its ImpactsDigital Communication and LanguageDigital Marketing and Social Media
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Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands · 相关文章

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