Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience 论文

2020Australasian Marketing Journal (AMJ)引用 233
DOI
Virtual Reality Applications and ImpactsAugmented Reality ApplicationsDigital Marketing and Social Media
Augmented Reality ApplicationsVirtual Reality Applications and ImpactsDigital Marketing and Social Media
关系图谱

Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience · 作者

K

Ko de Ruyter

D

Dominik Mahr

D

Debbie Keeling

T

Tim Hilken

J

Jonas Heller

M

Mathew Chylinski