What makes followers loyal? The role of influencer interactivity in building influencer brand equity 论文

2020Journal of Product & Brand Management引用 315
DOI
Digital Marketing and Social MediaImpact of Technology on AdolescentsDigital Communication and Language
Digital Communication and LanguageImpact of Technology on AdolescentsDigital Marketing and Social Media
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What makes followers loyal? The role of influencer interactivity in building influencer brand equity · 相关技术

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