Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers 论文

2020引用 230
DOI
Digital Marketing and Social MediaDigital Communication and LanguageImpact of Technology on Adolescents
Digital Communication and LanguageImpact of Technology on AdolescentsDigital Marketing and Social Media
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Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers · 作者

D

Dina Kamal Mahmoud

N

Nishtha Lamba

E

Evangelos Moustakas