Thumbs Up or Thumbs Down? Semantic Orientation Applied to Unsupervised Classification of Reviews 论文

2002Meeting of the Association for Computational Linguistics引用 3659
Sentiment Analysis and Opinion MiningDigital Marketing and Social MediaAdvanced Text Analysis Techniques

详细信息

发表期刊/会议
Meeting of the Association for Computational Linguistics
发表日期
2002-01-01
发表年份
2002

关键词

Sentiment Analysis and Opinion MiningDigital Marketing and Social MediaAdvanced Text Analysis Techniques

摘要

This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g., “subtle nuances”) and a negative semantic orientation when it has bad associations (e.g., “very cavalier”). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word “excellent” minus the mutual information between the given phrase and the word “poor”. A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74% when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84% for automobile reviews to 66% for movie reviews.

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