Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers 论文

2022Journal of Advertising引用 402
DOI
AI in Service InteractionsDigital Marketing and Social MediaSentiment Analysis and Opinion Mining
Sentiment Analysis and Opinion MiningAI in Service InteractionsDigital Marketing and Social Media
相关技术:Sentiment Analysis and Opinion Mining
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Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers · 作者

T

Tao Chen

Z

ZhaoXi Phua

J

Jia En Celine Ong

T

Tze Yen Michelle Lee

S

Siu Ting Josie Kiew

C

Chen Lou