On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice 论文

详细信息

发表期刊/会议

International Journal of Research in Marketing

发表日期

2023-04-08

发表年份

2023

摘要

How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.