Crossing the Chasm 论文
1991Medical Entomology and Zoology引用 1064
Marketing and Advertising StrategiesInformation Systems Education and Curriculum DevelopmentManagement and Marketing Education
摘要
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.