Jonah Berger 人物
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Uniting the Tribes: Using Text for Marketing Insight
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Communication Channels and Word of Mouth: How the Medium Shapes the Message
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Broadcasting and Narrowcasting: How Audience Size Affects What People Share
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Valuable Virality
2016Journal of Marketing Research引用 249
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University of PennsylvaniaUNIVERSITY
California University of PennsylvaniaUNIVERSITY
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