Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?论文
Journal of Advertising2023引用: 324
The merchants of meta: A research agenda to understand the future of retailing in the metaverse论文
Journal of Retailing2023引用: 329
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience论文
Journal of the Academy of Marketing Science2022引用: 357
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts论文
Journal of service management2022引用: 284
Metaverse marketing: How the metaverse will shape the future of consumer research and practice论文
Psychology and Marketing2022引用: 806
A Framework for Collaborative Artificial Intelligence in Marketing论文
Journal of Retailing2021引用: 382
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities论文
International Journal of Research in Marketing2021引用: 255
The evolving role of artificial intelligence in marketing: A review and research agenda论文
Journal of Business Research2021引用: 504
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts论文
Journal of Product & Brand Management2021引用: 358
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification论文
International Journal of Advertising2021引用: 302
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda论文
Journal of Business Research2020引用: 498
When less is more: the impact of macro and micro social media influencers’ disclosure论文
Journal of Marketing Management2020引用: 470
Effects of personalization and social role in voice shopping: An experimental study on product recommendation by a conversational voice agent论文
Computers in Human Behavior2020引用: 219
Behind influencer marketing: key marketing decisions and their effects on followers’ responses论文
Journal of Marketing Management2020引用: 322
A strategic framework for artificial intelligence in marketing论文
Journal of the Academy of Marketing Science2020引用: 1.5K
How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness论文
Journal of Interactive Marketing2019引用: 309
What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram论文
Journal of Interactive Marketing2019引用: 327
The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective论文
Journal of Internet Commerce2019引用: 273
Uniting the Tribes: Using Text for Marketing Insight论文
Journal of Marketing2019引用: 689
Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions论文
Journal of Retailing and Consumer Services2019引用: 233
第 1-20 条，共 111 条
上一页下一页