Conceptualising electronic word of mouth activity 论文

2011Marketing Intelligence & Planning引用 235
DOI
Digital Marketing and Social MediaDigital Communication and LanguageTechnology Adoption and User Behaviour
Technology Adoption and User BehaviourDigital Communication and LanguageDigital Marketing and Social Media
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Conceptualising electronic word of mouth activity · 作者

E

Eric W.T. Ngai

Y

Yolanda Y.Y. Chan