Advertising And Promotion: Integrated Marketing Communications Perspective 论文
1997University of Maribor digital library (University of Maribor)引用 1810
Marketing and Advertising StrategiesDigital Marketing and Social MediaWeb and Library Services
详细信息
- 发表期刊/会议
- University of Maribor digital library (University of Maribor)
- 发表日期
- 1997-10-16
- 发表年份
- 1997
关键词
Marketing and Advertising StrategiesDigital Marketing and Social MediaWeb and Library Services
摘要
This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher