The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes 论文

2008Journal of Interactive Advertising引用 278
DOI
Digital Marketing and Social MediaDigital Communication and LanguageConsumer Behavior in Brand Consumption and Identification
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes · 相关技术

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