Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach 论文

2012International Journal of Electronic Commerce引用 225
DOI
Visual and Cognitive Learning ProcessesConsumer Behavior in Brand Consumption and IdentificationGaze Tracking and Assistive Technology
Visual and Cognitive Learning ProcessesGaze Tracking and Assistive TechnologyConsumer Behavior in Brand Consumption and Identification
相关技术:Gaze Tracking and Assistive TechnologyVisual and Cognitive Learning Processes
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