Brand diagnostics: Mapping branding effects using consumer associative networks 论文

1998European Journal of Operational Research引用 223
DOI
Cultural Differences and ValuesConsumer Behavior in Brand Consumption and IdentificationAdvanced Text Analysis Techniques
Advanced Text Analysis TechniquesConsumer Behavior in Brand Consumption and IdentificationCultural Differences and Values
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Brand diagnostics: Mapping branding effects using consumer associative networks · 相关事件

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