Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective 论文

2014Journal of Retailing and Consumer Services引用 397
Technology Adoption and User BehaviourDigital Marketing and Social MediaOrganizational and Employee Performance

Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective · 相关技术

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