The importance of affective quality 论文

2005Communications of the ACM引用 227
DOI
Innovative Human-Technology InteractionTechnology Adoption and User BehaviourDigital Marketing and Social Media
Technology Adoption and User BehaviourInnovative Human-Technology InteractionDigital Marketing and Social Media
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摘要

Users aren't always rational logical beings---emotion plays an often overlooked role in user acceptance of technology.

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Na Li

P

Ping Zhang

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