Marketing to postmodern consumers: introducing the internet chameleon 论文

2008European Journal of Marketing引用 220
DOI
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Marketing to postmodern consumers: introducing the internet chameleon · 作者

G

Geoff Simmons