Consumer attitudes towards mobile marketing in the smart phone era 论文

2013International Journal of Information Management引用 222
DOIPDF
QR Code Applications and TechnologiesTechnology Adoption and User BehaviourDigital Marketing and Social Media
Technology Adoption and User BehaviourDigital Marketing and Social MediaQR Code Applications and Technologies
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Consumer attitudes towards mobile marketing in the smart phone era · 作者

J

Jennifer Rowley

J

Jeff McCarthy

C

Catherine Watson