Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions 论文

2011Journal of Retailing and Consumer Services引用 316
DOI
Technology Adoption and User BehaviourDigital Marketing and Social MediaOrganizational and Employee Performance
Technology Adoption and User BehaviourOrganizational and Employee PerformanceDigital Marketing and Social Media
关系图谱

Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions · 作者

K

Kristian Koesler

S

Sanjukta Pookulangara