Communication Channels and Word of Mouth: How the Medium Shapes the Message 论文

2013Journal of Consumer Research引用 372
DOI
Digital Marketing and Social MediaDigital Communication and LanguageMisinformation and Its Impacts
Misinformation and Its ImpactsDigital Communication and LanguageDigital Marketing and Social Media
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Communication Channels and Word of Mouth: How the Medium Shapes the Message · 作者

R

Raghuram Iyengar

J

Jonah Berger