In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews 论文

2013Psychology and Marketing引用 232
DOI
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews · 作者

P

Philip Fei Wu