Social media content and product co-creation: an emerging paradigm 论文

2016Journal of Enterprise Information Management引用 222
DOI
Digital Marketing and Social MediaTechnology Adoption and User BehaviourDigital Communication and Language
Technology Adoption and User BehaviourDigital Communication and LanguageDigital Marketing and Social Media
关系图谱

Social media content and product co-creation: an emerging paradigm · 作者

Y

Yogesh K. Dwivedi

P

P. Vigneswara Ilavarasan

A

Ashish Kumar Rathore