Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth 论文

2016Information Systems Research引用 365
DOI
Digital Marketing and Social MediaSentiment Analysis and Opinion MiningTechnology Adoption and User Behaviour
Technology Adoption and User BehaviourSentiment Analysis and Opinion MiningDigital Marketing and Social Media
相关技术:Sentiment Analysis and Opinion Mining
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Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth · 作者

S

Sabyasachi Mitra

D

Dezhi Yin