The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience 论文

2003The Journal of Marketing Theory and Practice引用 475
DOI
Consumer Packaging Perceptions and TrendsConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language
Digital Communication and LanguageConsumer Behavior in Brand Consumption and IdentificationConsumer Packaging Perceptions and Trends
关系图谱

The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience · 相关技术

暂无数据