eWOM source credibility, perceived risk and food product customer's information adoption 论文

2016Computers in Human Behavior引用 329
DOI
Digital Marketing and Social MediaDigital Communication and LanguageConsumer Behavior in Brand Consumption and Identification
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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eWOM source credibility, perceived risk and food product customer's information adoption · 相关事件

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