We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships 论文

2018Journal of Retailing and Consumer Services引用 368
DOI
Consumer Retail Behavior StudiesVirtual Reality Applications and ImpactsDigital Marketing and Social Media
Virtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Retail Behavior Studies
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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships · 相关事件

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