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How do virtual streamers affect purchase intention in the live streaming context? A presence perspective论文
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What is augmented reality marketing? Its definition, complexity, and future论文
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The Metaverse as a Virtual Form of Smart Cities: Opportunities and Challenges for Environmental, Economic, and Social Sustainability in Urban Futures论文
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Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants论文
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The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review论文
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Conversational commerce: entering the next stage of AI-powered digital assistants论文
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Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps论文
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Impact of COVID-19 outbreak on employee performance – Moderating role of industry 4.0 base technologies论文
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COVID-19 and digitalization: The great acceleration论文
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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?论文
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How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence论文
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COVID-19 and hospitality 5.0: Redefining hospitality operations论文
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How artificial intelligence will affect the future of retailing论文
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Shopping in virtual reality: A literature review and future agenda论文
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Engaged to a Robot? The Role of AI in Service论文
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