Behind influencer marketing: key marketing decisions and their effects on followers’ responses 论文

2020Journal of Marketing Management引用 322
DOI
Digital Marketing and Social MediaDigital Communication and LanguageConsumer Behavior in Brand Consumption and Identification
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Behind influencer marketing: key marketing decisions and their effects on followers’ responses · 相关技术

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