Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses 论文

2020Journal of Business Research引用 263
DOIPDF
Virtual Reality Applications and ImpactsConsumer Retail Behavior StudiesAugmented Reality Applications
Augmented Reality ApplicationsVirtual Reality Applications and ImpactsConsumer Retail Behavior Studies
关系图谱

Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses · 作者

P

Peter Neijens

G

Guda van Noort

E

Eva A. van Reijmersdal

A

Anne R. Smink